I remember the first time we worked with outside advertising. A client told us that they were interested in getting a quote for hoardings on the Costa del Sol. To this day I start sweating when I remember that moment. The client wanted hoardings of all sizes all along the Costa del Sol, they had an unlimited budget and I was told to give the best I had… That was when we discovered how difficult it is to find high quality hoardings at a reasonable price; we negotiated with four different suppliers and sought out the hoardings that had the best visibility and that weren’t covered by anything, before knocking the nail on the head with the design, because each format has its own range of special characteristics and something that works well on the page of a newspaper doesn’t work so well on a hoarding…
Today, after 14 years of tirelessly travelling the Costa del Sol and coming close to killing myself several times due to my obsession of staring at the details of every interesting hoarding that I come across, we are proud to say that we know all about contracting and designing hoardings. Many of those that you see around Málaga, Marbella, San Pedro, Estepona or Vélez-Málaga have been selected and designed, and are being managed by AN Publicidad.
Of course, outside advertising is much more than hoardings; there are many options such as contracting advertising on buses, signposts, telephone boxes and in airports… as always we ensure that the designs are perfectly adapted to each format.
Example of outside advertising on buses
In the end, as with everything in life you also learn from experience and a constant search for solutions to improve the cost-effectiveness of a certain activity. If you want your campaign to work, trust the professionals, trust A&N Publicidad.