In the strictest sense of the term, we refer to online positioning as SEO (Search Engine Optimisation). The one thing that anyone selling products and services wants to happen when somebody performs a related search in Google (mostly), is for their page to appear among «the top hits». In our case, it is a success when somebody searches for «Málaga advertising» and we appear as the first hit; we are still working to make improvements. To be clear about the concepts, this is what we call SEO (and SEM when we pay to appear).
«SEO» or natural online positioning
In a wider sense, we also apply the term to how a company appears on social networks; how many friends/followers it has, what type of content it shares, if it has a publications schedule… in short, if its image generates trust on Facebook, Twitter, Google Plus and Pinterest, and so forth. This is what we call SMM (Social Media Marketing).
That’s all great in theory, but how do we get results?
For online positioning (SEO), it’s vital to have a very well built website at a coding level, with our keywords at appropriate points… but still more important is to periodically add new content. You need a blog where you can write about everything related to your business, and this content should be optimised so that Google «likes» it. Here is a link if you would like to find out more.
The need for your company to have a presence on social networks cannot be overstated, right? So, on all of them? On which of them? What do I do with them?
Our advice is to have profiles on Facebook (even though studies show that it will «die» in a few years), Twitter (due to ease of interaction and the medium-high level of its users) and on Google Plus (although not so popular, it is part of Google’s network and their algorithms are «fond of it»). After these 3, depending on the type of business we could be on an image-orientated social network (Pinterest, Flickr, Picassa, Instagram); Youtube and Vimeo are options if you generate video , FourSquare and Google Places are good for geolocation… and there is the largely forgotten «LinkedIn«.
Our advice is that you should calculate how much time you can dedicate to social networking, choose those that you are really going to «look after» and periodically keep them up to date. What we DON’T recommend is trying to be on all of them and becoming an «empty box» or «desert».
Is any of this useful to me?
It is vital to measure results. Good results will keep our morale high and encourage us to keep working. If they are not so good… measurements will help us find errors and focus on improving out efforts.
There are many tools available, the largest and most professional being Google Analytics (which has an infinite number of metrics). Klout or Hubspot can also be used, as they give very good information at a glance.
The presence of your company on social networks is «mandatory»; this shouldn’t be seen just as a way of promoting your best work, but also as an external image.
If you are short of time, you can trust us to manage your social networks and online positioning with complete dedication and professionalism.